In the fast-paced world of TikTok, trends come and go in a flash. As one of the biggest social media platforms with over 1 billion active users, it’s probably the best place to look for new and fresh ideas to achieve your marketing goals.
For a marketer, it’s quite challenging to be on top of all the plethora of TikTok trends that arise out of nowhere. So, we have devised a list of all the latest TikTok trends that you can ride for social media marketing success. Let’s dive in!
1. The Use Of TikTok Live
TikTok Live is one of the great trends that allows users and creators to establish connections with their audience in real-time. It further allows you to send and receive gifts if you are 18 years old or above.
By rewarding your audience, you will be able to increase engagement and even generate leads to grow your business. However, you need at least 1000 followers to be able to use the TikTok Live feature.
Using TikTok Live brings many benefits to your business. For instance, in addition to increasing user interactions, you will be able to increase engagement and create a loyal following.
You can use TikTok Live to promote your product or service, and answer your customers’ queries that will further help you increase brand awareness and gain new followers.
2. User-Generated Content
User-generated content is a great TikTok trend to leverage to grow your brand. As it’s quite challenging to come up with new and fresh content. So, user-generated content comes as a savior for brands that will help you make your posting more easier and convenient.
Since user-generated content is a type of content that is created by the users themselves, it’s a great way to create social proof for your business. It’s a great opportunity for brands to use user-generated content to turn their customers into brand ambassadors that promote your product or service.
For instance, you can ask your loyal followers to create a video of themselves using your product and share it on your TikTok page. That will help your other followers to learn how to use and trust your product.
Since it’s social proof, leveraging this trend is much more effective than running ad campaigns of your own.
3. Influencer Marketing
Influencers have a vast number of loyal followers, which you can leverage to create videos and promote your business. By partnering up with a reputable influencer, you will be able to significantly increase your followers and customers.
Since influencers have a number of followers, they use their reputation and influence to draw in more followers that could turn into customers and give your brand more visibility and exposure. Furthermore, the followers of influencers trust them, so they will trust your brand too.
Although TikTok also offers paid ads to boost your brand, as compared to influencer marketing, it’s not as effective.
That’s one of the primary reasons why brands hire social media marketing services to get in touch with a reputable and relevant influencer who helps increase brand awareness, generate leads and drive more conversions and revenue.
4. Behind-The-Scenes Videos
Let’s be real here: people are inquisitive by nature. So, leveraging behind-the-scenes videos is a great trend to give your customers a little insight into your product or service. When you give a sneak peek into your product, service, or the business itself will really establish a human connection that will drive a decent engagement.
Watching behind-the-scenes videos makes your customers feel valued and special. For instance, if you own a restaurant, you can show your kitchen and exhibit how hygienically the food is being made and prepared before being served to the public. By showing your business use of quality ingredients and materials in making your product will establish the trust and confidence of your customers in your business and they will definitely come back for more.
5. The Use Of Hashtags
As Search Engine Optimization is crucial for online business to rank on search engines, similarly, the use of hashtags is just as important. Using the right and relevant hashtags will direct your target audience towards your content, even if they are not followers at first.
Similar to SEO, where relevant keywords are used to target an audience, you need to use relevant hashtags in order to get your post to reach the right audience.
When incorporating hashtags in your post, you can either use broader terms, for instance, #workout #gym. You can further narrow it down and be more specific, like #cardioworkout, #lungejumps and #burpee.
6. Educational TikTok Videos
Educational videos are becoming a rising trend in the year 2024. By creating a video under 60 seconds, you can educate your TikTok followers about a new hack or how to use your product optimally.
The best way to create an educational video is to consider “What type of content will benefit your user or customer?” When the video is perfectly created and executed, this trend creates instant engagement.
So, it’s well-advised to make the most of this trend. It’s a win-win situation for both your customers and your business. It will encourage your customers to use your product with full confidence, and you will see a significant increase in your bottom line.
For instance, an infant formula manufacturer can make a short video about using their formula for infants the right way.
You can also hire social media marketing services to achieve tangible results. Furthermore, it will also encourage your customers and viewers to discover your business thoroughly by visiting your website and other social media channels.
Conclusion
TikTok is here to stay for the long haul. Many have started to acknowledge this fact.
Since now you are all caught up with all the latest TikTok trends, it’s time to leverage them and use your imagination to create engaging content for social media marketing success.
Finally, you need to ensure to monitor the results, make changes, and fine-tune them accordingly to overcome any challenges that may come your way.
