Entrepreneurship embodies the spirit of innovation, perseverance, and the pursuit of turning ideas into reality. It’s a journey filled with challenges, triumphs, and invaluable lessons. Whether you’re a seasoned business owner or someone contemplating the entrepreneurial path, understanding the essence of entrepreneurship is pivotal to achieving success. I. The Essence of Entrepreneurship Entrepreneurship encapsulates more…
In the dynamic world of business, there exist individuals whose visionary leadership reshapes industries, and Peyush Bansal stands tall among them. As the founder and CEO of Lenskart, Bansal has not only transformed the landscape of the eyewear industry but has also set a precedent for entrepreneurial excellence in India. The Genesis of a Visionary:…
Introduction In the ever-evolving landscape of consumer electronics, boAt has emerged as a formidable player, riding the waves of success. Founded by Aman Gupta, among others, boAt has become synonymous with trendy and affordable audio products. This article delves into the fascinating journey of boAt, exploring its origins, the vision of its founders, the challenges…
In today’s fast-paced world, staying informed is more critical than ever. With a constant influx of information from various sources, it can be overwhelming to keep up with the news. Azhar Iqubal, the Co-founder and CEO of Inshorts, recognized this challenge and set out to revolutionize the way people consume news. Inshorts, a news aggregation…
India’s entrepreneurial spirit has soared to new heights in recent years, with a multitude of visionary leaders emerging from various industries. These individuals have not only propelled their own ventures to success but have also contributed significantly to the nation’s economy and global reputation. From technology and e-commerce to healthcare and renewable energy, Indian entrepreneurs…
There are an estimated 2 billion active websites according to internetlivestats.com as we speak. Among them are the big players such as Google, Facebook, or Amazon. But what about all the otherbusiness and personal websites? Digital entrepreneur and SEO expert Fernando Raymond knows how frustrating it can be for any business owner or freelancer to…
If you can grow your profit year after year, you’re doing well in business. However, if you are facing a loss and have a solid backup plan in place, you are being prudent. It’s a widespread misconception that enhancing your marketing will increase your profits, and there are a plethora of ways to increase your…
What you wear, is what you represent to your personality. In India, people have their own set of traditional wear besides the western clothing style. Fashion trends are commonly changing with the season and people’s wearing choices. So starting a clothing business can be daunting and the profit margins depend upon the market research that…
Social media ROI is one of the most burning issues for marketers in 2019. This is especially material in the franchise space, where public franchise brands have to develop an each- encompassing strategy to manage social runners for both individual locales and the commercial reality. Maximizing social ROI starts with understanding the localized movement passing…
Growth is a major objective of all businesses. Like you and me, businesses would want their revenues to keep growing every year. Business growth depends on various factors such as economic growth, market growth and business strategy implementation. At the heart of it, business growth depends on marketing. If a particular market is limited in…
A common grouch among franchisors is the difficulty in getting franchisees to embrace change. Change in a franchise network can be big (similar as a complete rebranding or the preface of a new IT system) or small (similar as minor change to a common procedure to increase time effectiveness or client satisfaction). Of course, change…
Numerous financially unstable people affected the most during the lockdown period have taken MSME loans to start franchises. Ever since the lockdown happed, the tea booths, roadside shop possessors, and small merchandisers were impacted heavily. A Tea Franchise is presumably the stylish idea to acclimatize after the lockdown. Everyone loves tea, and the business has…