Food transport has emerged to be a massive part of our lives, which brings luscious food to our doorsteps with only some faucets. However, have you ever been at a loss for words regarding what it is like for the transport drivers who make all of it take place? On this in the back of…
In today’s competitive retail landscape, building brand loyalty is no longer simply about great products. It involves creating a consistent and memorable customer experience. And, of course, good merchandising tactics can play a big part in moulding that experience and forever etching it into a consumer’s memory. Here are the ways smart merchandising strategies can…
During festivals and related holidays, sales promotion is one of the greatest areas of opportunity for sales for brands. However, this period also comes with some form of pressure on merchandising and promotion, mainly in the form of high foot traffic, large amounts of stock to handle and even simple smooth operation. This period gives…
Promoters are the face of a brand. They constantly engage with customers and observe customer behavior. Though their basic function is to increase sales and visibility for the brand, they are also very effective feedback channels for brands. They gather valuable insights from direct interaction with customers that could help brands improve the overall customer…
Introduction Hello, the Internet, where Instagram is not only passion, pretty pictures, and Posie Rayner, but a place for great sales too! Let me switch up the literature for the stage and say this: in this contemporary socio-commercial hub called the internet, copying is not good enough – it is the route to making maximum…
You may have no idea how much data is being stored on the Internet and it is vulnerable to hackers. This way, data protection is not only a matter of fact but compulsory for your company, irrespective of its size. Data protection is the new trend in managing and protecting your data processing. It also…
Introduction When it comes to the present-day Internet, it is like climbing the most impassive Mount Everest with the influencers being your Sherpas. In a world where everybody and everything is vying for attention in an increasingly congested digital marketplace. When properly harnessed, it can be the catapult that sends your brand into the upper…
App Store Optimization, or ASO, is a great tool to help you reach the top of all the search results in the iOS and Android App Stores. In 2025, ASO will still play a pivotal role in defining your app’s success. Every year, the number of applications available on the Google Play Store and Apple…
A common grouch among franchisors is the difficulty in getting franchisees to embrace change. Change in a franchise network can be big (similar as a complete rebranding or the preface of a new IT system) or small (similar as minor change to a common procedure to increase time effectiveness or client satisfaction). Of course, change…