During festivals and related holidays, sales promotion is one of the greatest areas of opportunity for sales for brands. However, this period also comes with some form of pressure on merchandising and promotion, mainly in the form of high foot traffic, large amounts of stock to handle and even simple smooth operation. This period gives…
Digital transformation is gaining huge traction in the competitive world of today. This is because businesses are realizing the unlimited benefits of embracing this digital technology. It helps in streamline their workflows, optimize their business processes, and help in better decision-making to deliver better customer experiences. In this blog post, we have rounded up the…
Access control to internet platforms and services has been a major concern in this day and age, where changes in the digital world are happening at breakneck speed. Small businesses are at a point where the deployment of digital ID solutions is no longer just an option, but a necessity if they are to ensure…
Introduction When it comes to the present-day Internet, it is like climbing the most impassive Mount Everest with the influencers being your Sherpas. In a world where everybody and everything is vying for attention in an increasingly congested digital marketplace. When properly harnessed, it can be the catapult that sends your brand into the upper…
Gamers know the drill. You’re about to land a headshot, but your audio lags by just a fraction of a second… and suddenly you’re the one on the respawn screen. It’s frustrating, and it’s exactly why latency matters. That’s the main promise behind the thespark shop wireless earbuds for gaming — cutting down delay while…
Promoters are the face of a brand. They constantly engage with customers and observe customer behavior. Though their basic function is to increase sales and visibility for the brand, they are also very effective feedback channels for brands. They gather valuable insights from direct interaction with customers that could help brands improve the overall customer…
Oh, hello there! If you’ve ever wondered what happens when a brilliant mind combines business smarts with a heart for making the world better, well, let me introduce you to Bradley Palmer. This Connecticut-based visionary is like that friend who always shows up with the best ideas and a smile that lights up the room….
Introduction Hello, the Internet, where Instagram is not only passion, pretty pictures, and Posie Rayner, but a place for great sales too! Let me switch up the literature for the stage and say this: in this contemporary socio-commercial hub called the internet, copying is not good enough – it is the route to making maximum…
In the world of FMCG, shelf space is prime property. Getting and optimizing it means more than just better visibility; it likely translates into increased sales, brand loyalty, and better market share. Some winning merchandising strategies in managing the shelf for FMCG brands include the following: 1. Eye-Level PlacementPlace always-high-performing items at eye level. Work…