Strategies for Effective Shelf Placement in Merchandising
In the world of FMCG, shelf space is prime property. Getting and optimizing it means more than just better visibility; it likely translates into increased sales, brand loyalty, and better market share. Some winning merchandising strategies in managing the shelf for FMCG brands include the following: 1. Eye-Level PlacementPlace always-high-performing items at eye level. Work…