In the world of FMCG, shelf space is prime property. Getting and optimizing it means more than just better visibility; it likely translates into increased sales, brand loyalty, and better market share. Some winning merchandising strategies in managing the shelf for FMCG brands include the following:
1. Eye-Level Placement
Place always-high-performing items at eye level. Work with your retailers to get the key item in the top selling, highest-margin product position. For kids’ products, aim for kid-eye level – think about what would truly appeal to your target consumer.
2. Data Insights
Use sales data and shopper analytics to identify high-traffic areas in the store. Apply shelf strategies based on the consumer preferences, regional trend, and seasonal demand. Position impulse-buy products at check-out counters for last minute purchase.
3. Maintain Steady Stock Levels
Out-of-stock conditions could deteriorate the sales as well as the brand image. So, maintain regular coordination with retailers for tracking inventory and restocking shelves accordingly. Use technology, such as automatic stock alerts or retail audit tools, to track inventory.
4. Create Eye-Catching Graphics Displays
Invest in eye-catching and abundant shelf displays that grab attention. Include color blocking, branded signage, and Point of Purchase (POP) materials that make customers notice. Customers are more likely to notice and purchase products which are more visually appealing.
5. Bundle Products for Cross-Selling
Encourage retailers to cluster complementary products. Examples include placing dips next to chips or sauces near pasta for increased sales of both product categories. Strategic bundling can add to basket size and enhance consumer satisfaction.
6. Strong Retailer Relationships
Collaborate with retailers to attain preferred shelf positions and in-store promotion opportunities. Help them through merchandisers, planograms, or co-op advertising. Consistent communication and win-win strategies lead to long-term partnerships.
7. Seasonal Themes
Take advantage of festivals, holidays, and special events by having a themed shelf display. Seasonal merchandising will certainly draw attention. It also coincides with the buying psychology of the shopper.
Example: Gift packs for Diwali or Christmas.
8. Monitor and Fine-Tune Continuously
Shelf plans should not be one time efforts. Track sell-throughs and change the placements or promotion based on what is moving.
Key Metric: Sales volume comparison before and after planogram changes.
Having secured shelf space is not simply about being seen; it means creating a lasting impression for sales and brand building. With creativity, data, and close retailer collaboration, FMCG brands can perfect their merchandising skills, helping them stand out.
Ready to take your shelf game to the next level? Contact Love In Store to support your brand with end-to-end merchandising for heightened retail success.
