I wasn’t planning to write about baby clothes today. Actually, I wasn’t planning to write at all. But then someone sent me a link – just a quiet little page on TheSpark Shop. The product? A bear design long-sleeve baby jumpsuit. The price? ₹149. That caught my attention, mostly because ₹149 doesn’t buy much these…
Online shopping has converted the method we buy style, offering comfort and an extensive variety of choices. Structures such as Unbox by Shreyan offer a superb choice of trendy clothing, making it less difficult than ever to find stylish outfits. However, with the upward push of online purchasing, there are numerous do’s and don’ts to…
In the competitive world of retail, proper and on-time data is needed to ensure a good execution within the stores. Retail audits are very crucial in that they give insights about the adequacy of product display, stocking, and promotion within stores. However, manually executing audits takes hours, with high chances of human error. This is…
In the world of FMCG, shelf space is prime property. Getting and optimizing it means more than just better visibility; it likely translates into increased sales, brand loyalty, and better market share. Some winning merchandising strategies in managing the shelf for FMCG brands include the following: 1. Eye-Level PlacementPlace always-high-performing items at eye level. Work…
Growth is a major objective of all businesses. Like you and me, businesses would want their revenues to keep growing every year. Business growth depends on various factors such as economic growth, market growth and business strategy implementation. At the heart of it, business growth depends on marketing. If a particular market is limited in…
Let’s be honest. Most wireless earbuds out there try too hard. Too shiny. Too serious. Too expensive. But sometimes, something unexpected pops up. Something that doesn’t cost a fortune, doesn’t pretend to be elite, and still makes you go: “Wait, what?” That “something” is now available for Rs 125 only on TheSpark Shop — and…