In the world of FMCG, shelf space is prime property. Getting and optimizing it means more than just better visibility; it likely translates into increased sales, brand loyalty, and better market share. Some winning merchandising strategies in managing the shelf for FMCG brands include the following: 1. Eye-Level PlacementPlace always-high-performing items at eye level. Work…
In the competitive world of retail, proper and on-time data is needed to ensure a good execution within the stores. Retail audits are very crucial in that they give insights about the adequacy of product display, stocking, and promotion within stores. However, manually executing audits takes hours, with high chances of human error. This is…
Growth is a major objective of all businesses. Like you and me, businesses would want their revenues to keep growing every year. Business growth depends on various factors such as economic growth, market growth and business strategy implementation. At the heart of it, business growth depends on marketing. If a particular market is limited in…